WHO WE ARE
Rue Couture is an online and in-store fashion destination with an array of carefully curated apparel and accessories to amplify your personal style.
To provide fashionable clothing and accessories without compromising cost, quality, and convenience.
Empower you to own your look and spark confidence to take on the world one outfit at a time.
From dreams to reality, rue couture has made their mark in the women’s apparel industry by providing fashion-forward clothing without compromising quality, cost, and comfort. Since our humble beginnings in 2008 , we’ve expanded from retail store to online store, being accessible to every woman everywhere.
Originating from the beautiful mind of Founder and CEO Aurys , the brand has evolved into a powerhouse that prioritizes women’s wellness while being well-dressed. We take the hassle out of getting ready by curating classy and chic wardrobes for the woman who wants to feel good on the inside and out. Our mission is simple; empower women to own their look and spark confidence to take on the world one outfit at a time.